EFFECTS OF THE URBAN IMAGE ON THE DESTINATION IMAGE IN HEALTH TOURISM: THE CASE OF SIVAS

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dc.contributor.authorBiçer, Derya Fatma
dc.contributor.authorTosun, Nurperihan
dc.contributor.authorSayar, Burak
dc.contributor.authorSağlık, Erkan
dc.date.accessioned2025-05-04T16:21:20Z
dc.date.available2025-05-04T16:21:20Z
dc.date.issued2018
dc.departmentSivas Cumhuriyet Üniversitesi
dc.description.abstractThis study aims to determine the effects of urban image on destination image in terms of health tourism. The population of this research, which is designed as a descriptive and cross-sectional type, consists of people over 18 years of age living in Sivas province center. 387 people were included in the sample of the study, and 387 people were reached. Survey method was used as data collection tool. The questionnaire consists of three parts; urban ​​image scale, destination image scale and questionnaire form designed to measure the introductory information of the participants. The data were evaluated using SPSS 21 statistical analyses, correlation and regression analyses. 51% of the participants are male, 33.1% are public employees, 58.7% have bachelor’s degree and 19.9% ​​have 1604-2000₺ monthly income. 75.6% of the participants stated that they have gone to the thermal center before, and 43.6% reported that the purpose of the trip to the thermal resort was vacation. The perceptions of urban image and destination image of the participants were found to be above the average. According to the correlation analysis, there is a positively moderate correlation between urban image and destination image. The result of regression analysis is that the urban image influences the image of the region.
dc.description.abstract[No abstract available]
dc.identifier.doi10.31201/ijhmt.435705
dc.identifier.doihttps://doi.org/10.31201/ijhmt.435705
dc.identifier.endpage98
dc.identifier.issn2458-9608
dc.identifier.issue2
dc.identifier.startpage87
dc.identifier.urihttps://hdl.handle.net/20.500.12418/31712
dc.identifier.volume3
dc.language.isoen
dc.publisherDilaver TENGİLİMOĞLU
dc.relation.ispartofInternational Journal of Health Management and Tourism
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250504
dc.subjectHealth tourism
dc.subjecturban image
dc.titleEFFECTS OF THE URBAN IMAGE ON THE DESTINATION IMAGE IN HEALTH TOURISM: THE CASE OF SIVAS
dc.typeResearch Article

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