THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Basit Öğe Kaydı
dc.contributor.authorAy, Ferda Alper
dc.date.accessioned2025-05-04T16:32:48Z
dc.date.available2025-05-04T16:32:48Z
dc.date.issued2018
dc.departmentSivas Cumhuriyet Üniversitesi
dc.description.abstractIt is not possible for external customers to be satisfied without motivating internal customers. The purpose of this study was to examine the effect of internal marketing activities on organizational citizenship behavior.   This study is important in terms of showing how internal marketing activities contribute to organizational citizenship behavior and to human resources management practices.  A survey was conducted on 171 people in a hospital that produces hospital furniture and medical equipment. For the analysis of data in the study, exploratory factor analysis,  correlation and multiple regression analyzes were used. In the research findings, there was a positive and significant correlation between internal marketing and organizational citizenship. As a result, increasing of internal marketing activities led to an increase in organizational citizenship behavior.  Especially, from internal marketing activities an increase the importance of rewarding and communication dimensions, led to an increase in organizational citizenship behavior.
dc.description.abstract[No abstract available]
dc.identifier.endpage49
dc.identifier.issn2149-9519
dc.identifier.issue7
dc.identifier.startpage31
dc.identifier.urihttps://hdl.handle.net/20.500.12418/34084
dc.identifier.volume4
dc.institutionauthorAy, Ferda Alper
dc.language.isoen
dc.publisherSedat BOSTAN
dc.relation.ispartofJournal of International Health Sciences and Management
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250504
dc.subjectinternal marketing
dc.subjectorganizational citizenship behavior
dc.subjectrewarding
dc.subjectcommunication
dc.titleTHE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR
dc.typeResearch Article

Dosyalar

Koleksiyon

DergiPark