Browsing by Author "Baran, Züleyhan"
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Examining the Effects of E-Service Quality and Brand Image on E-Trust, E-Satisfaction, and E-Loyalty for Online Travel Agencies
Karaca, Şükran; Baran, Züleyhan (2023)Nowadays, e-commerce is ubiquitous across various industries, encompassing the marketing of numerous products and services, including tourism services. Global travel agencies have embraced the provision of personalized ... -
Virtual Recreation Applications Analyzing Digital Tourism from the Perspective of Smart Cities
Baran, Züleyhan; Karaca, Şükran (2023)The rapid development of technology in recent years has enabled the widespread use of virtual reality and augmented reality concepts in the tourism sector. These technological innovations are leading to a significant ...