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dc.contributor.authorGoktolga, Z. Gokalp
dc.contributor.authorEsengun, Kemal
dc.date.accessioned2019-07-27T12:10:23Z
dc.date.accessioned2019-07-28T10:14:36Z
dc.date.available2019-07-27T12:10:23Z
dc.date.available2019-07-28T10:14:36Z
dc.date.issued2009
dc.identifier.issn0007-070X
dc.identifier.urihttps://dx.doi.org/10.1108/00070700911001022
dc.identifier.urihttps://hdl.handle.net/20.500.12418/10220
dc.descriptionWOS: 000272625700002en_US
dc.description.abstractPurpose - The purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products. Design/methodology/approach - Tomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face-to-face interviews over 262 households. "Ordered logit model" was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products. Findings - Results of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects. Originality/value - The results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.en_US
dc.language.isoengen_US
dc.publisherEMERALD GROUP PUBLISHING LIMITEDen_US
dc.relation.isversionof10.1108/00070700911001022en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer behaviouren_US
dc.subjectGenetic modificationen_US
dc.subjectTurkeyen_US
dc.titleDetermining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products Tomato case study in Turkeyen_US
dc.typearticleen_US
dc.relation.journalBRITISH FOOD JOURNALen_US
dc.contributor.department[Goktolga, Z. Gokalp] Cumhuriyet Univ, Fac Econ & Adm Sci, Sivas, Turkey -- [Esengun, Kemal] Gaziosmanpasa Univ, Fac Agr, Dept Agr Econ, Tokat, Turkeyen_US
dc.identifier.volume111en_US
dc.identifier.issue11en_US
dc.identifier.endpage1199en_US
dc.identifier.startpage1188en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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