| dc.description.abstract | Tourism literacy encompasses the development and utilization of
knowledge and skills within the tourism. These skills encompass
problem-solving for various stakeholders, including managers,
employees, tourists, and residents. Furthermore, they involve a deeper
understanding of tourist destinations and active contributions to
sustainable tourism promotion. Surprisingly, despite the extensive
literature on literacy studies in fields like economics, media, maps, and
water, there remains a conspicuous gap in tourism literacy research.
Consequently, the novelty of this subject has spurred researchers to
address this void. Accordingly, the main aim of this study is to develop
a scale that can measure individuals’ tourism literacy, which will be the
first of its kind. To achieve this, firstly a question pool was created. Then
the scale was developed with expert opinions and pilot testing. CFA
and EFA were performed for determining the final version of the scale.
At the end of the study, a scale consisting of six dimensions (residents’
knowledge and skills related to tourism, tourists’ knowledge and skills,
tourist guidance knowledge and skills, food and beverage management
knowledge and skills, tourism management knowledge, and tourism
management skills) was established, and its validity and reliability were
confirmed. Future research suggestions and study limitations have been
mentioned. | tr |
