Browsing Makale Koleksiyonu by Author "Yaman Z."
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The paths from service quality dimensions to customer loyalty: An application on supermarket customers
Kitapci O.; Dortyol I.T.; Yaman Z.; Gulmez M. (2013)Purpose: The aim of this study is to determine the paths between the five SERVQUAL dimensions, customer satisfaction and customer loyalty. Design/methodology/approach: The paper is based on a sample of 505 supermarket ...