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Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products Tomato case study in Turkey
(EMERALD GROUP PUBLISHING LIMITED, 2009)
Purpose - The purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products. Design/methodology/approach - Tomato was selected as a model ...
The differences in customer complaint behaviour between loyal customers and first comers in the retail banking industry: The case of Turkish customers
(2009)
Purpose - The purpose of this paper is to test the differences in customer complaint behaviour between loyal customers and first comers. Design/methodology/approach - This study has adopted the work of Ndubisi and Ling, ...