Search
Now showing items 1-2 of 2
The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations
(ELSEVIER SCIENCE BV, 2014)
The marketing decision support system is designed to help marketing managers in the analysis and decision making processes. The magnitude of a consumer market is measured by its economic, demographic and geographic dimensions. ...
The effect of economic policies applied in Turkey to the sale of automobiles: multiple regression and neural network analysis
(ELSEVIER SCIENCE BV, 2014)
The main purpose of the present study is to reveal the effects of economic policies, as one of the macro environmental factors that affect the marketing, on the sale of automobiles. Eight different data sets, which include ...