Let Me Buy Before I Die! A Study on Consumers’ Panic Buying Behaviours During theCovid-19 Pandemic

dc.contributor.authorAydınlıoğlu, Ömer
dc.contributor.authorGencer, Zekiye Tamer
dc.date.accessioned2024-10-26T17:44:21Z
dc.date.available2024-10-26T17:44:21Z
dc.date.issued2020
dc.departmentSivas Cumhuriyet Üniversitesi
dc.description.abstractAs known, purchasing behaviour is one of the study fields which business world and academicshave studied dramatically. Therefore, scholars or researchers in this field have developed various models,approaches to find out why and how the consumers make their purchasing decisions. Although classical modelstry to explain the reasons why we purchase and the reasons underlying our decisions to buy something, modernmodels try to explain the process of purchasing anything rather than finding out the reasons why the consumersbuy. Many factors such as circumstances, time period, psychological or physiological state of a person etc. allaffect the purchasing behaviour of a consumer. In everyday life, we make our buying decisions regarding toour needs and desires. On the contrary, during extraordinary time periods like natural disasters, pandemic, waretc. it is all about to survive. Rather than buying something unnecessary, consumers try to buy urgent andcritical needs that will be required in that process definitely. This study is not aiming to find out how theconsumers display purchasing behaviours in everyday life but what factors lie beneath the consumers’ panicbuying decisions and whether these factors influence purchasing decisions during the Covid-19 pandemic. Inthis sense, an online survey is applied on 300 participants residing in Sivas. The participants are selectedrandomly and the findings obtained from the survey are analyzed through SPSS program. The ethicalpermission is obtained from the ethical commitee of Sivas Cumhuriyet University. The study is important bothfor business world and academia as the Covid-19 Pandemic is still effective in almost every country in theworld and influence the everyday life from many aspects.
dc.identifier.doi10.7827/TurkishStudies.45454
dc.identifier.endpage154
dc.identifier.issn1308-2140
dc.identifier.issue6
dc.identifier.startpage139
dc.identifier.trdizinid471774
dc.identifier.urihttps://doi.org/10.7827/TurkishStudies.45454
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/471774
dc.identifier.urihttps://hdl.handle.net/20.500.12418/25246
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofTurkish Studies (Elektronik)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleLet Me Buy Before I Die! A Study on Consumers’ Panic Buying Behaviours During theCovid-19 Pandemic
dc.typeArticle

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