The Effect of Materialism On Conspicuous Consumption Motivation: Examining The Mediating Role of Transformation Expectations

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dc.contributor.authorÇam, Selim
dc.contributor.authorDemir, Didem
dc.date.accessioned2024-10-26T17:33:45Z
dc.date.available2024-10-26T17:33:45Z
dc.date.issued2022
dc.departmentSivas Cumhuriyet Üniversitesi
dc.description.abstractIn today's world of abundance, consumption does not only mean meeting a physical need. Most of the individuals consume to meet certain expectations. At the same time, consumers' search for commodity-oriented benefits has led to the formation of the relationship between the concepts of materialism and conspicuous consumption in the study. Of course, it is another question mark whether the reasons for consumption can also be related to what the customers think they will add to themselves as a result of shopping. For this reason, it has been enquired whether the expectation of transformation mediates materialism and conspicuous consumption motivation (CCM). When the results are examined, it is understood that there is a significant effect between materialism and conspicuous consumption motivation. At the same time, transformation expectations of consumers may also have a mediating role in this effect. It is thought that this effect is a useful finding in terms of increasing sales during the execution of marketing activities. Moreover, it was noted that the materialist perception focused on Success and Happiness was effective on CCM. Success and Happiness-oriented materialistic perception were found to be effective on CCM while Self, Hedonic, and Efficacy mediate Success's influence on CCM, and only Self mediates Happiness's influence on CCM.
dc.identifier.doi10.15659/3.sektor-sosyal-ekonomi.22.12.1931
dc.identifier.endpage3394
dc.identifier.issn2148-1237
dc.identifier.issn2587-0114
dc.identifier.issue4
dc.identifier.startpage3380
dc.identifier.trdizinid1145303
dc.identifier.urihttps://doi.org/10.15659/3.sektor-sosyal-ekonomi.22.12.1931
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1145303
dc.identifier.urihttps://hdl.handle.net/20.500.12418/23271
dc.identifier.volume57
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofÜçüncü Sektör Sosyal Ekonomi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleThe Effect of Materialism On Conspicuous Consumption Motivation: Examining The Mediating Role of Transformation Expectations
dc.typeArticle

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