GET DIGITAL OR GET LOST! A STUDY ON THE DIGITALIZING BUSINESS WORLD AND COVID-19 PANDEMIC

The most recent one called COVID-19 broke out in December, 2019 in Wuhan, China and has still been troubling the countrieson the world. The impacts of the pandemic have shown not only on death tolls but also on social, economic and cultural aspects.The global economic crisis stemmed from the epidemic in almost every country has paralyzed everyday life circumstancesfrom health to education and politics. In the study, the business world which is affected by the pandemic is examined in detail.The study especially takes the projects financed and suggested by the Union of Chambers and Commodity Exchanges of Turkeyfor women entrepreneurs as sample. As an obligation these days, digitalizing has become the trendiest topic in business world.Because of lock downs and social distancing precautions, 8 projects that are suggested by the Union of Chambers andCommodity Exchanges of Turkey have started to be conducted on digital platforms by the entrepreneurs, especially womanentrepreneurs. The digitalizing process of these projects is the main purpose of the study and as the digitalization is gettingmore and more important day by day, it is a crucial subject to study on as well.