How will I break AI? Post-Luddism in the AI age: Fuzzy MCDM synergy

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dc.authoridRiaz, Muhammad/0000-0001-8115-9168
dc.authoridDARICI, SEFER/0000-0002-3630-4511
dc.authoridPamucar, Dragan/0000-0001-8522-1942
dc.authoridDEMIR, Gulay/0000-0002-3916-7639
dc.contributor.authorDarlcl, Sefer
dc.contributor.authorRiaz, Muhammad
dc.contributor.authorDemir, Gulay
dc.contributor.authorGencer, Zekiye Tamer
dc.contributor.authorPamucar, Dragan
dc.date.accessioned2024-10-26T18:11:19Z
dc.date.available2024-10-26T18:11:19Z
dc.date.issued2024
dc.departmentSivas Cumhuriyet Üniversitesi
dc.description.abstractThis study proposes a fuzzy multi-criteria model to assess the risk of unemployment among professionals in the communication sector in Turkey, prompted by the rapid development and evolution of artificial intelligence (AI) technologies. The method integrates Fuzzy The Decision Making Trial and Evaluation Laboratory (F-DEMATEL) and Fuzzy Logarithm Methodology of Additive Weights (F-LMAW) procedures. Data were collected from 20 experts representing professions such as public relations, advertising, journalism, and design through a 12-question survey. In the analysis, the F-DEMATEL procedure was initially employed to determine attitudes towards AI technologies, followed by the application of the F-LMAW procedure to assess the magnitude of AI's impact on occupational groups. Findings reveal a nuanced stance: while professionals acknowledge the necessity of AI for their work, they are unwilling to accept unemployment due to more advanced AI. This newly identified structure, termed Post-Luddism, highlights concerns over technological unemployment, particularly pronounced in professions like journalism where job prospects are limited and creative thinking is paramount. In other communication fields, the intensive use of technology mitigates fears of AI harm. However, even in journalism, there exists a propensity to perceive AI as detrimental. These insights shed light on communication professionals' apprehensions and attitudes towards AI's effects. Policymakers and stakeholders can leverage this understanding to formulate strategic measures, considering the divergent perspectives among professional groups regarding AI, towards mitigating potential unemployment risks and fostering AI-adaptive strategies.
dc.identifier.doi10.1016/j.techfore.2024.123327
dc.identifier.issn0040-1625
dc.identifier.issn1873-5509
dc.identifier.scopus2-s2.0-85188126566
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1016/j.techfore.2024.123327
dc.identifier.urihttps://hdl.handle.net/20.500.12418/30614
dc.identifier.volume202
dc.identifier.wosWOS:001246228700001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherElsevier Science Inc
dc.relation.ispartofTechnological Forecasting and Social Change
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectAI
dc.subjectCommunication
dc.subjectPost -Luddism
dc.subjectFuzzy set
dc.subjectDEMATEL
dc.subjectLMAW
dc.titleHow will I break AI? Post-Luddism in the AI age: Fuzzy MCDM synergy
dc.typeArticle

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